
Website owner: “change it to black and reduce spacing in paragraph” Designer: “I thought I was the designer” This happens when website owner pin points everything. To avoid this, provide broad feedback. The website owner should champion the needs of his users and the business rather than deciding how the design should work.
Primary role of a website is to engage users while they consume information on your website. With this kind of engagement, you are endeavoring to create a positive emotional response. Means, job is nearly done.
Read more: http://www.4mdesigners.com/4mbuzz/Design-by-Committee-Kills-Originality#ixzz1n0u8k0KB