I design, develop and execute integrated digital marketing campaigns across paid, social, organic and digital channels.
I work with people who are as dedicated to their craft as I am. And, I do everything with my core values of honesty, hard work, and trust.
The path to where I am today was long, difficult and filled with failures.
I draw on a decade of digital marketing experience and truly understand what it takes to make your online presence work for you.
I’ve always loved spending way too much time on the computer, and spent my teens tinkering with Photoshop and building websites. I built my first website at the age of 13.
After high school, I joined a private bank, where I sold credit cards. This sales job expanded my network. One of the prospects from that network asked me If I could design a brand identity for his business. The path led straight to a thriving creative career.
As an advocate of learning by doing, I accepted whatever, small, big, challenging or easy came my way.
By the time I was 16, my design skills enhanced so much that I started helping small businesses with their web presence. At 18, in 2003, I decided to start a web design business from home, whilst pursuing higher education.
In 2007, after my graduation, I decided to work full-time as a web design professional. This is when things unfolded and new challenges surfaced. Acquiring relevant leads for the web design business was my top priority. At that time, Google was the only reliable friend for lead generation.
I immersed myself in SEO and content marketing. With my background in digital marketing, it did not take me long to established no.1 spot for highly competitive keywords. Leads poured in, I signed up top businesses in Pakistan, including Avari Hotels, Imran Khan Cancer Appeal, SIUT, United Energy Pakistan and Brookes Pharma.
Fast forward to today, I am a head of digital at 4M Designers, where I help businesses attract more leads and higher revenue.
At 4M Designers, I have led client relationships for Imran Khan Caner Appeal, Roche, Mercedes-Benz, ICI Pakistan, Nestle, Electrolux and Avari Hotels.
In Oct 2013, I ventured into social entrepreneurship by launching HerCareer.pk, which is Pakistan’s first and the largest community of professional women, mentors and companies. I have been successful in bringing top companies as clients for HerCareer.pk including: Nestlé, Maersk Line, Telenor, British Council, Oxford Policy Management, Coca Cola, to name a few.
When I’m not designing digital projects, optimizing social media campaign, building investment decks, fixing resumes or blogging, you’ll find me running after my kids or working out or playing cricket.
But more than anything else, I want to be known as Abdullah, Fatima & Safiya’s dad. The super man of their lives who not only inspires and motivates them but pushes them to experiment and make a mark in this world.
Over the years, I’ve had the honor of helping business owners build the foundation to their endeavors and create the career of their dreams. Together we’ve worked through taking risks, daring greatly, and living life to the fullest.
I am an expert in:
- Digital Product Development
- App Design
- Account Management
- Content Marketing
- Ecommerce Product Management
- Influencing and Negotiation
- Creative Direction
- Search Engine Optimization
- User Experience Design
- Online Advertising
- Startup Fundraising