How to Write a Perfect Call to Action (with 16 Call to Action Examples)

Let me share a quick story that shows how important a call to action is for both businesses and users alike.

Recently, I visited a super store for some quick shopping. My kids bought fresh juices, while I picked up a sandwich.

Could not locate an express checkout counter. Feeling frustrated, I ask super store’s support staff for direction towards the express counter.

Point? They missed the trick.

They should have put up a clear call to action for people to easily march towards their respective checkout counters.

I needed a call to action.

This post includes what is a call to action, why users need a call to action and how you can write a perfect one with examples.

Read this entire article on 4M Designers

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