Let me share a quick story that shows how important a call to action is for both businesses and users alike.
Recently, I visited a super store for some quick shopping. My kids bought fresh juices, while I picked up a sandwich.
Could not locate an express checkout counter. Feeling frustrated, I ask super store’s support staff for direction towards the express counter.
Point? They missed the trick.
They should have put up a clear call to action for people to easily march towards their respective checkout counters.
I needed a call to action.
This post includes what is a call to action, why users need a call to action and how you can write a perfect one with examples.
Read this entire article on 4M Designers
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