UX Design, Digital Product Management and Community Development

HerFloor is a digital social community for ambitious women where they can buy and sell products and services and connect with like-minded women through online focused groups.

Pre-launch phase

Produced and optimized landing pages that resulted in 51.5% conversion.

The testing was done through a landing page. Ingredients of the landing page included headline, value proposition, app’s prototype, pricing and big call to action button.

Prototype development

After I successfully tested the business model, it was time to build a low-fi prototype, which was later transformed into a high-fidelity version.

Product management: Android app and web app

Produced wireframes, low-fidelity mockups, prototypes, mobile app designs, user stories, and successfully managed an offshore development agency to produce a social commerce marketplace mobile app.

Pitch deck development

In parallel to product management, prepared and evolve various pitch decks for the startup. Prepared email pitches, attended investor meetings and closed an early-stage round too.

Social media marketing

Produced a series of comics which resulted in 200% higher engagement then other content pieces. Acquired 35k fan base and ~14k users and app installs through organic/viral marketing. Produced content calendar designed to attract women entrepreneurs and buyers to the mobile app.


Product management, UX design, Social media marketing, pre-launch testing, pitch deck